Consumer decision Essay Example | Topics and Well Written Essays - 2750 words

Consumer decision - Essay Example In its simplest form, consumer decision-making process can be presented by Engel-Kollat-Blackwell model (Jack 2005, p. 129). This model suggests that consumer buy products/services satisfy their needs and wants. These needs and wants are actually the problems and once recognized consumer feels motivated to satisfy them. According to the model, these needs and wants can be stimulated by internal (actual need e.g. thirst, hunger etc) as well as external factors (advertisements, reinforcement by others). To satisfy them the consumer search for information and during the search process, various alternatives are evaluated. Finally, the consumer selects any one of the alternatives which he/she finds the most suitable for purchase. Then the model also talks about post purchase behavior which includes responses such as satisfaction, repurchase willingness etc. Now this post-purchase behavior will decide whether the decision made is rational or irrational depending upon the achievement of und erlying goals. This whole consumer decision-making process is not as simple as it seems to be. According to Kotler’s Marketing Essentials as cited in Lee (2007, p. 31) there are many factors influencing buyer behavior. These factors not only stimulate the need but play their role in every stage of consumer decision-making process. Whether it is the search for information, alternatives evaluation or actual purchase, these internal and external factors are active throughout the process.

Yellow wall paper Essay Example | Topics and Well Written Essays - 1000 words

Yellow wall paper - Essay Example He impulsively yelled at Mary asking her why she had to tear up the paint, and an argument picked up. Mary was surprised as to why removing paint picture from the wall could get the man so worked up and shaken to the extent of fainting. It did not take long before Jane came in the room, alarmed by the noise. She banged the door shouting while asking, â€Å"May I know what is going on here?† The two just gazed at her; no one gave her an answer. She then turned to Mary whose eyes were already filled up with tears and was reluctant to answer but turned around her head and pointed at the tattered papers of the drawing. Little did Jane; Mary’s sister in-law, started to resolve the situation than they heard Mary scream, â€Å"My baby†¦No...No†¦ No, it cannot be†, and blood was all overfilling the floor. Mary lost her infant, and she was so much in despair not knowing what to do. John, who was astounded, came back into senses and immediately rushed to his wives’ rescue. He hastily called a taxi, sobbing and looking so confused. They slowly took her outside the compound to meet the taxi, and after a short while, it was already there. John, being a doctor, he still could not do anything. He was baffled and could not believe that it was a miscarriage, and he still had hopes that his baby was alive. After the doctor had checked up the wife, the terrible news was delivered; Mary had lost the baby. The report was too much for John to take, and he had to sit down on a bench at the hospital, tears undulating down the cheeks. Jane was left with nothing else to do, but comfort he r brother. The narrator had to spend two nights in the hospital to receive further treatment, and her husband stood up with her, spending all day and night watching over for his beloved wife. It is at this moment that Mary realized that her husband truly loved her. At the same time, John thought of hoe he sometimes mistreated the